California’s New Data Privacy Law

In June, The California State legislature passed a consumer privacy law that will change the way that companies manage their personal data. In light of the recent Facebook privacy scandal, this new law provides digital users with a fresh set of rights. The motive behind the Consumer Privacy Act (A.B. 375) is so consumers will have a more transparent overview of the types of personal data is that tech companies collect.

Under this new agreement, consumers will have more flexibility with any pertinent form of personally identifiable information. Users will have more of a say in the types of data that remain on the network. The Department of Justice gives users the ability to:

• Request to delete certain data
• Opt out of receiving incoming sales information
• Access personal information in usable formats

With the new consumer privacy act in place, people will have the opportunity to take advantage of a long line of benefits. Consumers are entitled to more responsibilities, transparency, and peaceful minds as a result, but this comes with a price, especially if you are not properly informed. It’s crucial to understand what the stipulations truly imply. These are some of the main things that you will need to understand about California’s latest data protection law:

WORKS ACCORDINGLY WITH MAJOR REGULATIONS:

This new privacy act adheres to any major regulation that’s established by the federal government to ensure that you compliant with all of the required mandates. This includes the following acts:

• General Data Protection Regulation (GDPR)
• Health Insurance Portability Accountability Act (HIPAA)
• Payment Card Industry (PCI)

MANDATORY DISCLOSURES OF INFORMATION:

Before sharing any personal information with a third-party, tech companies must disclose what type of data has been harvested. This gives network owners more exposure to the type of data that is mined by their partners. In resulting fashion, consumers will be able to strategize and determine the best route of action to take.

ESTABLISHES STRONGER LINES OF PROTECTION:

If you thought your network was safe before, then you will definitely be at peace with this new law in place. The recent consumer privacy act makes it much more difficult for cyber criminals to pull off a data breach. More data protection agencies will have eyes on your data and fend off against any incoming cyber attacks. Additionally, the information will be enclosed in a data center storage, so it mitigates the risk of it landing in the wrong hands.

PROMOTES CONSUMER INDEPENDENCE:

Consumers will have more access to the data collected by partners. This gives the people of California more responsibility with their managed network. As a result, you’ll be able to control what people do with the metrics that they generate. Consumers will be able to delete obsolete information and profit off any personal information that they decide to share with other businesses.